Vivaia is a global footwear and accessory brand, founded in China in 2020, known for its commitment to eco-friendly comfort and style. The brand primarily targets women but also offers unisex and men's sneaker options. Utilizing innovative 3D knit technology, Vivaia crafts stylish and durable products from recycled plastic bottles and other sustainable materials. With a direct-to-consumer model and a presence in over 60 countries, including pop-up and permanent stores in key markets, Vivaia has positioned itself as a contemporary cult brand. Its offerings, including a wide range of flats, heels, boots, and bags, are celebrated for their comfort, versatility, and elegant, minimalist designs, appealing to a 'slow-fashion' and 'everyday-professional' cultural tribe.
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