About Parallel

A social shopping platform.

Fashion is more than just clothing—it is a way to express individuality. Parallel connects shoppers, creators, and brands in a community-driven space. The platform empowers users to share fashion content and shop confidently, knowing that every recommendation and product is thoughtfully tailored to their unique style and body type.

Every post on Parallel is shoppable, enabling users to seamlessly transition from finding fashion inspiration to purchasing. Additionally, all users on Parallel can monetize their content, allowing anyone with a passion for fashion to earn passive income.

Whether users are exploring new trends, seeking inspiration from creators, or discovering trusted, high-quality products tailored to their personal preferences, Parallel makes it effortless to shop for fashion that truly reflects their individuality.

5,000,000+

Products can be discovered and bought through Parallel.

10,000+

Creators use Parallel to post their outfits and share their style.

3,000,000+

People are redefining how fashion connects, engages, and inspires.

194

Countries our users span worldwide.

Founded in 2020 in Winnipeg, Canada, Parallel has the backing of investors with leadership positions from companies including Microsoft, Yahoo, Pinterest, Creative Destruction Lab, Bold Commerce, and Honey.