TABLE OF CONTENTS
How to Create a Post
Posting on Parallel is all about real people (and not just models) showing off their best outfits and sharing how they fit. Tag where you bought your items and what size you wear to help others shop your look.
Requirements
1. Photos must be of yourself.
2. Only outfit photos are allowed.
3. Minimum of one item must be tagged.
4. Tagged items must be what you're wearing in your photos.
STEP ONE
Upload Photos of Your Outfit
Take photos of yourself in your best outfits and upload them directly from your phone or computer.
TIPS
•Only have one person (you) in the photo.
•Full-body shots of your outfit work best (mirror selfies are welcome).
•Ensure the photos aren’t blurry.
•Avoid filters, they can obscure how clothing looks.
•Posts with multiple photos (4 max) have higher engagement.
•Only have one outfit showcased in each post.
•Make sure the clothing is visible in your photos.
•Get creative! Fun-styled photos have higher engagement.
STEP TWO
Tag Your Outfit
Let people know where to buy your outfit, the size you bought, and how it fits.
A
ADD YOUR ITEMS
*NEW* AUTO-DETECTION TAGGING
To make outfits easier to tag, our system automatically detects items in your post, allowing you to easily link the item to an existing wardrobe item or add a new one.
B
ADD ITEM
Tap the "Add New Item" or "Add From Wardrobe" button. The wardrobe contains previously tagged items on approved posts.
C
CHOOSE BRAND
Select from your most tagged brands or use the search bar.
Can't find your brand?
Select "Request a Brand" and enter the name and homepage URL of the brand. After submitting the request, you can immediately select that brand for your item. All brand requests are reviewed by the team, and once approved, they're available for everyone to use.
D
ADD ITEM LINKS
Tap the "Available" or "Past Season" button, depending on if your item can still be purchased or not.
SCENARIO 1: AVAILABLE
Option 1: Search Product
Parallel has some brand's product catalogs for easy tagging. If this option is available, search the catalog and select your item.
Option 2: Provide Link
Copy & paste the link where people can buy your item.
TIPS
• If you bought a pair of Nike shoes on SSENSE, and are uploading the SSENSE link, select Nike as the brand.
• Be sure to test that your links work.
• If you can't find the item, leave "Purchase Link" empty and select "Can't find the link? Skip".
SCENARIO 2: PAST SEASON
The item's no longer available? That's okay! Continue to the next step.
E
ADD ITEM DETAILS
Select the category and size of your item.
F
ADD ITEM REVIEW
Leaving a review helps others shop your outfit and find the right size. Reviews with helpful information have higher engagement and make more sales.
STEP THREE
Post Information
Tags are like hashtags that help describe your outfit. Posts with tags, a location, and a description get more exposure. Remember, people are deciding whether or not to buy from your posts, so give them as much relevant information as possible to help them make a decision.
STEP FOUR
Submit Your Post
Ready to share your outfit with the Parallel community? Select "Submit". Posts are typically reviewed within a few hours. Members of Parallel's Creator Fund get their posts auto-approved. If your post isn't ready, you can save it as a draft and finish it later.
Ready to make a post?
Create A post