Allbirds is a global contemporary-cult fashion brand, headquartered in San Francisco with New Zealand origins, renowned for its footwear-dominant collection. Established in 2015, the brand gained prominence for its commitment to sustainability and comfort, utilizing innovative natural materials such as merino wool, eucalyptus tree fibers, and sugarcane. Catering to a unisex audience, particularly eco-conscious millennials and Gen Z, Allbirds offers a minimalist aesthetic in neutral and earthy tones. While primarily known for sneakers, the brand has expanded into casual apparel. Allbirds operates on a direct-to-consumer model, though it is currently shifting focus to e-commerce and wholesale, having recently closed most of its physical stores in the U.S. to streamline operations.
