Step One is an Australian-founded, global innerwear brand specializing in comfortable, anti-chafe underwear for men, women, and children. Established in 2017, it quickly became a publicly listed company, known for revolutionizing the underwear market with innovative designs. The brand's core offering is made from organically grown, FSC®-certified bamboo viscose, celebrated for its softness, breathability, and moisture-wicking properties. Step One emphasizes ethical manufacturing, fair wages, and sustainable practices, including compostable packaging. With a direct-to-consumer model and recent expansion into UK retail, Step One caters to a broad demographic seeking high-quality, durable, and environmentally conscious everyday essentials designed for optimal comfort and performance.
