Etalon is a US-based, global brand, headquartered in Tiburon, CA, primarily recognized for its innovative posture-correcting apparel. Launched in October 2022, the brand's core offering is the Etalon Posture Bra, designed to merge function with fashion for improved posture and well-being. Emphasizing sustainability, Etalon utilizes rPET fabric made from recycled plastic bottles and partners with CleanHub to remove plastic waste from the environment. While initially focused on women's wear, the brand is actively developing posture solutions for men. Their product range also includes comfortable sweatshirts and resistance bands, catering to a health-conscious consumer seeking practical yet chic activewear and loungewear.
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