Dharma Bums is an Australian-based global activewear and yoga brand, founded in 2013 by fashion designer and yogi Debbie Lawson. The brand is renowned for its ethical and sustainable practices, utilizing high-tech performance fabrics, including those made from recycled plastic bottles, cotton, and modal. With a focus on unique, hand-drawn prints inspired by nature, such as vibrant florals and animal patterns, as well as soft coastal tones and classic neutrals, Dharma Bums offers stylish and comfortable apparel primarily for women, and some items for men. Committed to the slow fashion movement, the brand ensures ethical manufacturing and promotes body positivity through diverse model representation and minimal photo manipulation. It caters to a 'contemporary-cult' market position, appealing to consumers seeking quality, performance, and conscious fashion.
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