Reserved

Reserved is a Polish fashion retailer, the flagship brand of the LPP Group, established in 1999. Headquartered in Gdańsk, Poland, it has grown into a global brand with over 360 brick-and-mortar stores in 25 countries and an online presence in over 30 markets across Europe, Asia, and the Middle East. The brand offers affordable, trend-interpreting apparel, footwear, and accessories for women, men, and children, positioning itself as a competitor to international fast-fashion giants like H&M and Zara. Reserved focuses on providing functional and fashionable styling for both casual and special occasions, with an increasing commitment to sustainable practices through its Eco Aware collection.