Joe Fresh is a fashion brand and retail chain that was created by designer Joe Mimran and is part of Loblaw Companies Limited in Canada. It offers stylish, affordable apparel and accessories for men, women, and children. The brand is known for its modern, essential clothing and carries a broad range of sizes, which often include standard, petite, and plus sizes in their women's line. Joe Fresh caters to customers looking for trendy fashion at accessible prices, making it popular among a diverse audience. The brand is especially recognized for combining both style and functionality in its products, appealing to a broad demographic looking for practical yet fashionable clothing options.