Jaeger

Jaeger is a British fashion brand established in 1884, renowned for its high-quality womenswear and menswear. [1, 4] The brand has a long history of using natural fibers like wool, cashmere, angora, and alpaca, and is known for its timeless tailoring and elegant designs. [1, 6] Originally inspired by Dr. Gustav Jaeger's theories on wearing animal fibers for health, the brand evolved into a full-fledged fashion house by the 1920s. [1, 2, 5] Jaeger has dressed notable figures throughout its history, including Audrey Hepburn and Marilyn Monroe. [1, 2] While it faced challenges and entered administration in 2017 and 2020, the brand was acquired by Marks & Spencer in 2021, preserving its intellectual property and heritage. [1, 4, 17, 18] Jaeger is positioned as a premium brand, offering classic and sophisticated pieces with a focus on enduring style and quality craftsmanship. [9, 10, 17]