Datura is a New York-based fashion brand founded by Stefania Borras in 2013, with production also in Spain. The brand emphasizes a conscious ethos, promoting slow fashion through locally made, web-exclusive designs crafted from luxurious natural fabrics. Datura's collections feature timeless, seasonless, and effortless pieces for women, aiming for an affordable price point despite the high-quality materials. The brand cultivates a direct relationship with its customers and artists, offering versatile clothing that blends natural elements with urban lifestyles. Datura introduces new capsules every few months and maintains a core group of items, produced in small batches to minimize waste.
