RÙADH, pronounced “roo-ah” and meaning “red” in Scottish Gaelic, is a fashion brand founded by creative director Jac Cameron. The brand is based in New York, though deeply inspired by Cameron's Scottish heritage and upbringing. RÙADH focuses on artisanal craftsmanship, ecological balance, and small-batch production, creating timeless womenswear pieces. The collections feature enduring materials, impeccable details, and organic silhouettes, with a strong emphasis on denim. The brand's aesthetic blends subversive femininity with quiet resilience, offering high-quality, foundational wardrobe classics. RÙADH aims to champion fashion as a craft to be treasured, focusing on ethical sourcing and sustainable practices.
Read More
