BEAMS PLUS

BEAMS PLUS is a Japanese fashion brand, launched in 1999 as a sub-label of the original BEAMS company, dedicated to reinterpreting classic American menswear from the post-war 'Golden Age' of the 1940s to mid-1960s. The brand draws inspiration from four core pillars: American traditional (Ivy League), workwear, military, and sportswear, adapting these styles with contemporary cuts, premium materials, and meticulous Japanese attention to detail. While primarily menswear, its versatile offerings attract a significant female following. Positioned as a contemporary-cult brand, BEAMS PLUS is recognized for its trend-setting approach and mid-high price point, offering a comprehensive and cohesive wardrobe. It has a global presence, stocked by distinguished retailers across Europe, North America, Asia, and Oceania, with ongoing plans for international expansion.