Carhartt WIP

Carhartt WIP, or Work In Progress, is a global fashion brand established in Europe in 1994 by Swiss entrepreneur Edwin Faeh, as a division of the original American workwear brand Carhartt. It successfully bridges the gap between Carhartt's robust, utilitarian heritage and contemporary urban fashion. With its European headquarters in Amsterdam and design teams in Basel and Berlin, Carhartt WIP has cultivated a global presence through over 100 brick-and-mortar stores across Europe, Asia, and the US, appealing to a diverse, fashion-conscious, and youth-oriented audience. The brand is known for its durable yet stylish apparel and accessories, often collaborating with artists and other brands, solidifying its cult status in streetwear, skate, and hip-hop cultures.