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Wilfred

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Wilfred, an exclusive in-house brand of the Canadian retailer Aritzia, offers women's fashion characterized by effortless sophistication and feminine allure. Designed in Vancouver, the brand focuses on high-quality natural fabrics such as silk, linen, cotton, and merino wool, emphasizing enduring quality and versatile styling. Wilfred's aesthetic blends romantic details like florals and ruffles with clean lines and refined tailoring, appealing to a customer who values timeless designs over fleeting trends. Positioned as premium-commercial, its price point sits above mass-market brands, offering "everyday luxury" through a balanced collection of dresses, blouses, pants, sweaters, blazers, skirts, jumpsuits, and outerwear. The brand evokes a Parisian-chic sensibility, making it a staple for a quiet luxury and elevated basics wardrobe.
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Styled By Our Creators

Post featuring the effortless pant™
$148
$133
CAD
2% Cash Back
Post featuring modern cargo pant
$74
CAD
2% Cash Back
Post featuring essential linen oversized shirt
$88
USD
2% Cash Back
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Post featuring Wilfred Women's The Melina Pant in Black size 0
$148
$30
CAD
2% Cash Back
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Post featuring the ganna™ shirt jacket
$198
CAD
2% Cash Back
Post featuring plunge front cardigan
$41
CAD
2% Cash Back
Post featuring unwind waist cardigan
$158
CAD
2% Cash Back
Post featuring besthug™ little ribbed t-shirt
$23
CAD
2% Cash Back
Post featuring virgo turtleneck
$50
CAD
2% Cash Back
Post featuring cayenne top
Aritzia
cayenne top
$39
CAD
2% Cash Back
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Latest Wilfred Reviews

SkylerCourtney's review for sugarplum ankle sock 3-pack
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Very stretchy and thin but super cute with runners or flats, Hit at the right height
Pkomar's review for flight dress
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Pkomar
bought size S, it fits True
Absolutely love this dress! Can be dressed down for the beach or dressed up for a dinner. Unfortunately this exact style isn’t available anymore but I linked a very similar one.
Laineybuhler's review for Wilfred Women's Marquetry Blouse in White size Large
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Laineybuhler
bought size M, it fits Loose
So many different ways to wear this top, you can wear it over bathing suits, dresses, tank tops, or on its own.
EmilyMaguire's review for divinity jumpsuit
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EmilyMaguire
bought size 2XS, it fits True
Staple piece for being comf! The flared one is cute too
suzsheckter's review for the effortless pant™
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suzsheckter
bought size 2, it fits True
The best dress pants! The effortless pants are essential for every closet. I got the petite/short version since I’m 5’2 and they are a perfect fit.
suzsheckter's review for rocco vest
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suzsheckter
bought size S, it fits Tight
Beautiful feel to this vest, fits a little tight so a good idea to size up.
suzsheckter's review for rhone jumpsuit
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suzsheckter
bought size S, it fits Tight
This jumpsuit feels like butter, holds everything in place, and looks amazing on.
suzsheckter's review for gia pant
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suzsheckter
bought size 2, it fits True
My favourite dress pant! Always getting compliments on these, the tie is so cute!
sydneycatherine's review for unwind waist cardigan
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sydneycatherine
bought size XL, it fits Loose
I thrifted this cardigan but they have a similar one at Aritzia!
suzsheckter's review for virgo turtleneck
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suzsheckter
bought size XS, it fits True
Comfy and sexy turtleneck! Not too heavy, perfect fall sweater for layering.
colquhounne's review for only waist turtleneck
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colquhounne
bought size M, it fits True
Stretches out easily
suzsheckter's review for novella shortsleeve blouse
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suzsheckter
bought size XS, it fits True
Sexiest top and feels amazing on. Perfect for casual or dressing up. The sleeves and neck make this feel so romantic and such a great transitional piece for the seasons.
alyssattran's review for fiorino t-shirt
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alyssattran
bought size XS
the most perfect tshirt (not see through!!)
Laineybuhler's review for the effortless pant™
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Laineybuhler
bought size 4, it fits Tight
I size up one size in the effortless pants and love the material on these ones. The suiting material feels super expensive and is a perfect staple for fall.
suzsheckter's review for the melina™ pant
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suzsheckter
bought size XS, it fits True
Love these perfect vegan leather pants! Straight legged and alligator embossed give off the perfect vibe.
suzsheckter's review for sicily cardigan
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suzsheckter
bought size XS, it fits Loose
The cutest little cardigan set! So comfy and soft. Relaxed fit but still looks high end and elevates any outfit.

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