Vanity

Vanity, also known as Vanity Shops, was an American specialty fashion retailer that catered to young, fashion-conscious females. Headquartered in Fargo, North Dakota, the brand expanded to 140 stores across 27 states and maintained an online presence. Known for its 'Fashion that Fits' tagline and affordable pricing, Vanity offered a diverse range of apparel and accessories, including dresses, tops, jeans, and intimates. Its collections often reflected popular mainstream trends, such as Y2K and bohemian influences, providing accessible style and value to its target demographic. The company ceased operations in 2017 after filing for bankruptcy.