Mixology

Mixology, founded in 2009 by siblings Jordan and Gabrielle Edwards, is a United States-based fashion retailer operating 17 brick-and-mortar stores across New York and Florida, alongside a flourishing online presence. The brand's core mission is to inspire confidence through handpicked, affordable fashion, offering a blend of high-end designs with accessible styles. Primarily targeting women, Mixology provides a total-look-balanced assortment including dresses, tops, bottoms, outerwear, and accessories. Positioned as a high-street-mainstream brand, it caters to a cultural tribe that values everyday-chic and mainstream-trendy aesthetics, offering quality pieces at a mid-range price point.