UpWest, an American apparel and lifestyle brand, was launched in 2019 as a direct-to-consumer subsidiary of Express, Inc.. It focused on comfortable, versatile, and ethical products for both men and women, promoting self-care and mindful living. The brand emphasized sustainability through the use of organic and recycled materials. Its product range included cozy everyday clothing, loungewear, sleepwear, activewear, and denim, targeting conscious millennial consumers. UpWest positioned itself with an accessible price point for sustainable fashion, with items ranging from $12 to $188. However, Express, Inc. filed for Chapter 11 bankruptcy in April 2024, leading to the closure of all UpWest stores and liquidation sales.
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