Prana

Prana is an American clothing and accessory brand, founded in Carlsbad, California, in 1992. It offers sustainable apparel for men and women, with a strong focus on active lifestyles such as yoga, climbing, hiking, and general outdoor activities. The brand operates globally, leveraging the distribution network of its parent company, Columbia Sportswear. Prana is positioned as a global-active-powerhouse, known for combining performance technology with contemporary fashion while prioritizing ethical production and environmental responsibility. Its product line, ranging from mid to high price points, emphasizes durability and versatility, utilizing eco-friendly materials like organic cotton and recycled fibers. The brand's commitment to sustainability and an active, conscious lifestyle resonates with a cultural tribe seeking technical outdoor gear, California-inspired casual wear, and slow-fashion principles.