Orvis, founded in Manchester, Vermont, in 1856, is an American family-owned retail and mail-order business specializing in high-end fly fishing, hunting, and sporting goods. The brand is recognized as a heritage-specialist, known for its superior craftsmanship in fly-fishing equipment and its distinctive country lifestyle offerings. While rooted in outdoor sports, particularly fly fishing and wingshooting, Orvis also provides a wide assortment of men's and women's outdoor apparel, dog products, and travel accessories. The company maintains a global presence, shipping internationally, and is committed to conservation efforts. Recent strategic shifts have seen Orvis refocus on its core outdoor sports offerings, emphasizing quality, tradition, and customer satisfaction.
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