On is a Swiss global active powerhouse brand, founded in Zurich in 2010, renowned for revolutionizing running with its patented CloudTec cushioning technology. Initially footwear-dominant, it has expanded into high-performance athletic apparel and accessories for men and women, catering to a global audience. Positioned at a premium price point, On appeals to a cultural tribe that values gorpcore-technical aesthetics, scandi-minimalism, and performance-driven design, while also embracing urban-commuter chic and sustainable-conscious practices. The brand is actively available and continues to innovate with advanced materials and collaborations, maintaining a strong presence in both athletic and fashion markets.
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