.OBJECT, formerly known as Object Collectors Items, is a Danish fashion brand established in 2003 and is part of the Bestseller group. It is a global brand, with products sold through its official website, various online retailers, and over 600 multi-brand stores across Europe. The brand caters exclusively to women, offering an accessible price point with a high-end look. Its market position is best described as contemporary-cult, appealing to a trend-setting audience with significant social media relevance. The product range is balanced, encompassing a full wardrobe from dresses and trousers to knitwear, jackets, and accessories, with a focus on quality and self-expression. The brand's ethos centers around creating timeless yet current pieces that combine Scandinavian design principles with a bohemian twist.
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