Narrative Threads is a Canadian-based fashion brand, founded by artist Sunny, specializing in unique bookish apparel and merchandise. The brand focuses on ethically sourced and designed knitwear, including relaxed-fit sweaters and cardigans, complemented by t-shirts and beanies. While designs originate in Canada, production is facilitated through global partnerships, notably with WRAP and Elevate certified factories for knitwear, ensuring ethical labor practices. The brand caters to a global audience of readers and fantasy enthusiasts, offering high-quality, comfortable garments inspired by popular book series and literary themes. It operates as an artisanal-niche brand, distinguished by independent design and a strong connection to its distinct cultural tribe. The brand rebranded from Rocky Mountain Printing Co. in January 2023.
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