Pretty Rugged, an American brand founded by Tracy Slocum in 2017, is a woman-owned company specializing in "redesigned luxury" for both outdoor and indoor living. The brand's genesis was inspired by Slocum's great-great-grandfather's adventurous spirit, leading to the creation of the world's first faux fur blankets with a proprietary windproof and waterproof backing. Pretty Rugged has since expanded its offerings to include stylish outerwear and accessories, all meticulously designed for durability, comfort, and easy care. The brand is recognized for its innovative use of high-quality faux fur alongside advanced RuggedTex™ and SatinTex™ fabrics, delivering versatile products that seamlessly blend sophisticated aesthetics with robust functionality. It caters to a market segment that values elevated, long-lasting essentials for an active lifestyle.
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