Momenta Wellness, founded by former University of Manitoba athletes, is a Canadian brand primarily focused on athletic recovery through products like tart cherry gummies. Complementing their wellness offerings, the brand features an athleisure apparel line designed for comfort and a modern, oversized fit. Their clothing, available in Canada and the United States, caters to an athlete-centric, wellness-oriented lifestyle, blending functional activewear with casual, minimalist aesthetics. The brand aims to support individuals in maximizing their potential through innovative recovery products and comfortable, stylish apparel.