Maybelline is an American multinational cosmetics brand, founded in 1915 in Chicago and now headquartered in New York City, operating as a subsidiary of L'Oréal. It is a global beauty powerhouse, available in over 120 countries, known for democratizing beauty with innovative, accessible, and high-performance makeup. Primarily targeting women, the brand is expanding its appeal to a broader audience, including men. Maybelline holds a "high-street-mainstream" market position, offering a wide array of products from iconic mascaras and foundations to lipsticks and eyeliners, all designed to enable self-expression and confidence.
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