Eastpak

Eastpak is an American lifestyle brand founded in 1952, initially as Eastern Canvas Products USA Inc., manufacturing durable gear for the U.S. military. It transitioned to consumer products in 1976, becoming renowned for its high-quality bags, backpacks, and travel gear. Headquartered in Belgium and Switzerland, it operates as a global company, part of the VF Corporation portfolio. The brand offers a diverse range of accessories for a unisex audience, emphasizing durability with a 30-year warranty. Eastpak's market position is that of a heritage specialist, known for its iconic designs and collaborations with fashion designers, appealing to urban explorers and youth culture with a focus on functionality and self-expression.