Cross Colours, founded in Los Angeles in 1989 by Carl Jones and Thomas 'TJ' Walker, is an iconic American streetwear brand known for its 'Clothing Without Prejudice' philosophy. It emerged as a voice for African-American youth, using fashion to broadcast political and social messages through brightly colored, oversized apparel. The brand gained immense popularity in the 90s, embraced by hip-hop artists and celebrities, and has since seen a significant resurgence, appealing to a new generation. While offering a balanced range of clothing from T-shirts to jackets, its core remains accessible streetwear with a conscious urban aesthetic. It is available globally through its website and major retailers, maintaining its cultural relevance and commitment to diversity.
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