Obey

Obey is a clothing brand founded by artist and activist Shepard Fairey in 2001, originating from his street art campaign and iconic 'Obey Giant' sticker. The brand is known for its urban style and streetwear, including T-shirts, hoodies, jackets, and accessories, often featuring bold graphics and provocative messaging influenced by Fairey's activist roots. Obey caters primarily to a young audience who are drawn to its blend of art, skate culture, and social commentary. They offer a range of sizes that typically cater to the standard sizing used in casual street fashion. Obey is especially recognized for its iconic logo and its stance as a platform for social change and counterculture dialogue.