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- Burton
Burton is a globally recognized brand, founded in Vermont, United States, in 1977 by Jake Burton Carpenter, and is a pioneer in the snowboarding industry. It specializes in high-performance snowboarding equipment, including snowboards, bindings, and boots, as well as technical outerwear and accessories for men, women, and youth. As a global active powerhouse, Burton holds a significant market share and is known for its innovation, durability, and commitment to sustainability, being a certified B Corporation. The brand targets a 'radical outsider' audience, embodying a spirit of adventure and progression in mountain sports.
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