Asphalte is a French apparel and accessories brand founded in 2016, known for its direct-to-consumer model and commitment to sustainability. The brand primarily caters to men and women, offering durable and timeless pieces through a pre-order system to minimize overproduction and waste. Based in Bordeaux, France, Asphalte has expanded its reach beyond its initial online presence with a permanent store in Paris and plans for further European expansion. Their pricing strategy positions them in the premium segment of the apparel market, with an average product price around $119.00. The brand actively involves its customers in the design process to ensure products meet their expectations for quality and style.
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