Won Hundred

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Won Hundred is a Copenhagen-based fashion brand, founded in 2004 by Nikolaj Nielsen, renowned for its strong craftsmanship and deep roots in denim. The brand offers ready-to-wear collections for men, women, and unisex, emphasizing high-quality, long-lasting garments. With a global presence, Won Hundred balances Scandinavian minimalist design with a raw, rock-and-roll attitude, creating edgy yet wearable fashion. They prioritize sustainable practices, utilizing organic cotton for denim produced in Italy and incorporating deadstock fabrics. Their collections feature versatile, upscaled styles at a mid-to-high price point, appealing to a discerning audience that values both modern aesthetics and longevity in their wardrobe. The brand consistently delivers timeless urban styles with a focus on details and wearability.
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