Original Use is a size-inclusive apparel and accessories brand for young men, including Gen Z and millennials, launched by Target in August 2018. The brand focuses on a 'street-meets-vintage modernity' aesthetic, encouraging customers to explore fashion, culture, and individuality. As a Target-owned brand, it is primarily available within Target stores across the United States, offering a range of clothing items from t-shirts and jeans to shorts and cardigans at an affordable price point. The brand emphasizes value and utility, positioning itself as a regional commodity within the fashion market.
