IVY PARK is an athleisure and activewear brand founded by American singer-songwriter Beyoncé in 2016. Initially launched as a joint venture with Topshop, Beyoncé acquired full ownership in 2018. The brand gained significant global recognition through its subsequent partnership with Adidas, which began in 2019 and concluded in March 2023. IVY PARK is known for its inclusive sizing and gender-neutral offerings, combining high-performance athletic wear with contemporary street style. It offers a wide range of apparel, footwear, and accessories, emphasizing empowerment and a fusion of functionality with bold fashion statements. Beyoncé retains full ownership and creative control of the brand.
