Citi Trends is an American off-price retail chain specializing in culturally relevant, value-priced urban fashion, accessories, footwear, and home goods. Headquartered in Savannah, Georgia, the brand primarily targets African-American and multicultural families in urban and underserved communities across 33 U.S. states. The company's business model focuses on opportunistic buying to offer significant discounts, typically 20% to 70% off regular retail prices. It provides a balanced assortment for men, women, and children, emphasizing affordability and current trends to foster customer loyalty and frequent visits.
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