This vintage-inspired tee pays homage to the golden age of motor oil branding, featuring a striking print that captures the essence of the 1930s. Constructed from high-quality 8oz cotton, it offers a boxy, slightly cropped fit that provides both comfort and style. Ribbed black collar and cuffs enhance its retro appeal, while the hand-printed designs ensure that each piece is unique. Designed to age beautifully with wear, it's a perfect addition for those who appreciate classic Americana.
From the brand: The late 1930s saw a consolidation in the market for Motor Oil which until that point had been a very fragmented industry, requiring specialist knowledge by mechanics for proper application. As the motor car grew in popularity the use of lubricants was standardized and the common driver became a consumer for Motor Oil. Refining technology at the time was relatively unsophisticated meaning oil quality varied hugely between producers, making brand recognition imperative. This coincided with the beginning of the golden age of display advertising and Oil companies promoted their brands aggressively in print and on forecourt signage.
This appetite for market share in the burgeoning era of consumerism fuelled a wave of iconic logos, typography and slogans, particularly for commodities like tobacco and motor oil, where brand identity was of foremost importance.
The JOE MCCOY TEE / VAPID — a mid-weight ringer tee cut from 100% 8oz. Cotton into a boxy, slightly cropped vintage-style fit, ribbed with black collar and cuffs, and sewn with 100% cotton thread is a tribute to the motifs and cadence of the era. The t-shirt has been hand-printed at our Kobe HQ and just like the original, will age over time with wearing and washing.
100% Cotton, 8 oz.
Cotton Sewing Thread Construction
Print on Front & Back
Made in Japan
