Achieve effortless style with HOLD FAST Styling Paste from Noah NYC. This creamy paste offers light hold and a matte finish, perfect for fine to medium-length hair. Its marine-inspired formula features nourishing sea kelp, blue algae, and sea fennel extracts, ensuring a soft, natural finish without heaviness. Simply apply to towel-dried or dry hair for texture and separation, embracing movement and control. Ideal for those seeking a clean, touchable look without stiffness or shine.
From the brand: Light Hold · Matte Finish · Flexible Control
A soft, creamy styling paste that delivers light, flexible hold with a clean matte finish, HOLD FAST is designed for control without stiffness. It spreads easily, works cleanly through the hair, and sets with natural texture and grip so hair looks considered, not overly styled.
This paste gives hair shape, separation, and definition while staying soft and touchable. It holds just enough to keep things in place, without shine, crunch, or buildup. Easy to use. Easy to rework. Never sticky or greasy.
2.2 oz / 65 ml
Soft and creamy in the jar, smooth between the hands
Grips once worked through the hair
Cruelty Free
Who It's For:
Ideal for short to medium-length hair.
Great for fine to medium hair, or anyone who prefers a natural finish that doesn’t look or feel product-heavy.
Light hold with movement
Texture without dryness
Control without shine
How to Use:
Scoop a small amount and work between palms. Build gradually. A little goes a long way.
Apply to towel-dried hair and let air dry for a natural look and soft texture
Apply to dry hair for added texture and separation
Apply to towel-dried hair and blow-dry for extra control and volume
Marine-Inspired Formula:
Made with Marine-derived ingredients to help hair feel balanced, flexible, and healthy without weighing it down.
Sea kelp extract
Helps condition the hair and support natural strength and flexibility.
Blue algae extract
Known for lightweight nourishment that keeps hair feeling soft and manageable.
Sea fennel extract
Helps maintain moisture balance and smoothness without adding shine or heaviness.
Together, these ingredients support a clean formula that delivers hold while keeping hair feeling natural and comfortable.
