The Diadora B.Elite H Italia Sport sneaker seamlessly blends heritage and modern style, crafted from premium leather with pigskin detailing. Celebrating 39 years of sneaker legacy, this model sports OG colors and Italian craftsmanship, offering both comfort and aesthetic appeal. With a rich history tied to tennis legend Björn Borg, these sneakers are perfect for making a statement on and off the court, infusing any outfit with a dash of sporty elegance.
From the brand: Description
B.Elite, a brand icon which has been recast to evoke the 1980 OG model specially created to celebrate the
epic tennis players
of that decade.
Highlights
Italian-made
OG colours
B.Elite H Italia Sport is an
Italian-made Heritage sneaker
crafted from premium leather with pigskin detailing.
Italian design and skilled craftsmanship
for this model.
Since its initial release 39 years ago, the
Diadora B. Elite
has successfully cemented its place in sneaker history, effortlessly becoming a staple across a variety of different subcultures all over the world.
First designed in 1978 fo
r
Björn Borg
— the then tennis world number one — the B. Elite was made with soft kangaroo leather, a reversible insole and boasted some of the latest Diadora performance technology of the time. It was a shoe designed to deliver high-performance.
Such was Borg’s on-court success, the sneaker went on general sale in 1981. Borg himself featured in the campaign with the famous slogan, “If I were in your shoes, I’d want to buy my shoes”. The B. Elite Borg arrived in identical kangaroo skin, inside a drawstring bag with Borg’s portrait on the side and a numbered certificate showing the sneaker’s exclusivity.
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Diadora
Throughout the 1980s, the sneaker was starting to be seen off-court too, finding itself immersed in the infamous “Casuals” scene. Such was their obsession with trainers and sportswear, the B. Elite soon became a staple on the football terraces across Europe, and would remain there for years to come.
Almost three decades after its release, Diardora introduced its first re-release of the sneaker with Foot Patrol in 2011. Limited to 100 pairs, the white, gold and silver colorways were almost identical to the original, and even featured a kangaroo skin upper.
Nine years since its last release — and almost forty since its first —
Diadora HERITAGE
is bringing back the B. Elite for 2020.
DIADORA
1948
Diadora was founded as an artisan workshop for making hiking boots. Its products soon established themselves as the best mountain and work boots on the market.
1960's
Diadora shifted its production to the world of sport, standing out for its high-quality and avant-garde solutions. Diadora was the first Italian Company to hire highly appealing champions as brand testimonials. The product offering ranged from competitive to leisure activities.
1980's
Diadora became the undisputed star of international competitions, thanks to partnerships with world-class champions. The Diadora Research Centre was created, made up of an innovative team: footwear technicians, experts from Milan Polytechnic’s Bioengineering Centre and doctors specialising in orthopaedics.
1998
Drawing on the experience it had gained in the sports market, Diadora returned to its origins by recovering the production of work shoes: the Diadora Utility was created.
2000's
The Heritage line was created, going on to become a fashion phenomenon and the first true experiment in blending sportswear and fashion.
