YSSO, pronounced as “EE-so,” draws inspiration from the Greek word for gold, “chrysso.” Founded in 2020 by a mother-daughter duo, YSSO is a London-based, Greek jewellery brand that seamlessly blends ancient heritage with modern design. Their organic and sculptural pieces celebrate balance and harmony, reflecting Greece’s rich history and natural beauty. YSSO caters to an audience that transcends age, gender, and culture, creating unique and distinguishable jewellery that resonates with conscious consumers.
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