YoungLA is a lifestyle clothing brand headquartered in Los Angeles, California, founded in 2014 by brothers Gurmer and Dashmeet Chopra. Initially focusing on men's fitness apparel, the brand has successfully expanded to include a women's line, YoungLAForHer, and now offers a broad range of activewear and lifestyle clothing. Known for its affordable yet trendy designs, YoungLA strategically positions itself in the lower to mid-tier price range. The brand has achieved significant global reach through a direct-to-consumer model and extensive influencer marketing, particularly appealing to a young, fitness-conscious audience. Its product line, primarily activewear-performance, includes popular items like joggers, hoodies, t-shirts, and compression wear, designed to blend gym functionality with streetwear style. YoungLA has recently expanded into physical retail with its first store in Los Angeles.
