Wrogn is an Indian fashion brand co-created by cricketer Virat Kohli, launched in 2014. It primarily targets young adult males and millennials with a focus on trendsetting, bold, and unconventional casual wear. The brand offers a balanced product portfolio including apparel, footwear, and accessories. Positioned as a contemporary cult brand, it maintains a strong omnichannel presence across India through its website, major e-commerce platforms, and exclusive retail outlets. Wrogn aims to empower individuality and self-expression through its distinctive visual aesthetic.
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