With Nothing Underneath, or WNU, is a London-based womenswear brand founded in 2017 by Pip Durell, a former Vogue stylist. Initially renowned for its perfectly crafted shirts, the brand has strategically expanded its offering to include a comprehensive range of wardrobe essentials, aiming to provide a full 'total look' for women. WNU is recognized for its commitment to sustainability, holding B Corp certification, and using high-quality, ethically sourced natural fibers like organic cotton, linen, Tencel, wool, and silk. Positioned as a 'contemporary-cult' brand, it has garnered a loyal following and celebrity endorsements, blending timeless design with a mid-to-high price point. The brand emphasizes effortless style, quality, and longevity, appealing to a 'quiet luxury' aesthetic.
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