With Jean

With Jean is an Australian fashion brand, founded in 2017, that has quickly gained global recognition, particularly among Gen Z. Known for its trend-setting and mid-to-high priced apparel, the brand cultivates a strong social media presence and a cult following. While initially focused on tops to wear with jeans, it rapidly expanded its offerings, with dresses becoming a prominent category, alongside a significant swimwear line. The brand emphasizes ethical production practices, manufacturing its pieces in family-owned businesses in China and using biodegradable packaging. With Jean's aesthetic blends nostalgic appeal with contemporary fashion, offering a balanced range of clothing that embodies a hyper-feminine, Y2K-revival, and California-cool style.