Wildfox is a Los Angeles-based contemporary women's apparel and accessories brand, founded in 2007. Known for its retro-inspired designs and signature cozy sweaters, the brand quickly gained a celebrity and influencer following in the early 2010s, establishing a 'contemporary-cult' market position. It offers a total-look-balanced collection including graphic tees, dresses, swimwear, and loungewear, characterized by soft fabrics and a relaxed 'California-cool' aesthetic. Wildfox maintains a global presence, shipping internationally and being sold in major department stores and online retailers. The brand was acquired by FAM Brands in 2020 and continues to develop its lifestyle offerings.
