VPL

VPL, an American fashion brand founded in 2003 by British designer Victoria Bartlett in New York City, pioneered the athleisure movement by transforming innovative underwear into stylish outerwear. The brand is recognized for its luxury activewear, emphasizing slow design and sustainable production practices. VPL products are made in small batches in women- and minority-owned factories in California, utilizing excess fabrics to minimize waste. Certified as a B Corporation in 2016, VPL is committed to empowering women through its long-lasting, innovative products and educational initiatives. Its collections, featuring body-conscious and modern designs, gained a cult following and celebrity endorsements, and were distributed globally in high-end department stores.