Vix, or Vix Paula Hermanny, is a global luxury swimwear and resort wear brand founded in 1998 by Brazilian designer Paula Hermanny. The brand originated from Hermanny's desire to bring Brazilian beach culture and well-constructed swimsuits to the American market. It has since grown into a global brand with a manufacturing facility in Brazil and is sold in thousands of specialty stores across 28 countries. Vix is known for its sophisticated, handcrafted designs, exceptional fits, and unique details like 24k gold-plated accents. It caters to a discerning female customer who appreciates luxury, travel, and a confident, elegant beach and resort lifestyle.
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