Vitae Apparel is a Canadian-based fashion brand specializing in activewear and swimwear for women, with some unisex offerings. Founded by Selene Dior, the brand is globally recognized for its commitment to body positivity, diversity, and women's empowerment. Its market position as an 'influencer-founded-authority' is reinforced by its strong community and ambassador program, which fosters trust and operates like a direct-to-consumer model. Products, including leggings, sports bras, and swimwear, are crafted from buttery soft, stretchy, and sweat-wicking fabrics, designed for both performance and style. The brand emphasizes flattering designs, size inclusivity (XS to XXL), and a move towards sustainable practices.
