Universal Standard

Universal Standard is a women-led fashion brand founded in 2015, based in New York, United States. It is globally recognized for its revolutionary commitment to size inclusivity, offering stylish, high-quality clothing in sizes 00-40. The brand's mission, 'Fashion Freedom,' aims to eliminate size-based discrimination in fashion by providing meticulously engineered wardrobe staples that fit and flatter all body types. They prioritize premium fabrics like Peruvian cotton, Italian wool, and stretch denim, ensuring durability and comfort. Universal Standard is positioned as a premium-commercial brand, available in major department stores, and offers a balanced range of products including denim, dresses, tops, sweaters, pants, outerwear, activewear, and underwear.