Under Armour

Under Armour is an American global sportswear company, headquartered in Baltimore, Maryland, specializing in high-performance athletic apparel, footwear, and accessories. Founded in 1996, the brand quickly established itself by pioneering moisture-wicking synthetic fabrics designed for athletes. It targets both male and female athletes and fitness enthusiasts, with a strong emphasis on innovation and functional superiority. Under Armour operates globally, offering a wide range of products from compression gear and running shoes to hoodies and sports equipment. Its market position is that of a global active powerhouse, known for its technical advancements and a brand ethos centered on dedication and performance.