The Very Good Bra, founded in Bondi Beach, Australia, is a pioneering fashion brand known for creating the world's first plastic-free and compostable lingerie and sleepwear. Established with a mission to combat textile waste, the brand utilizes 100% botanically sourced materials like organic cotton and Tencel, along with natural tree rubber elastic, ensuring products are free from synthetics and micro-plastics. Their offerings primarily cater to women, featuring wire-free bras, nursing bras, various brief styles, and a selection of sleep and loungewear. Priced at a premium, the brand appeals to an eco-conscious audience seeking sustainable, comfortable, and ethically produced intimates that can safely return to the earth at the end of their life cycle.
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